Five New Future Trends That Marketers Need to Know about Content Marketing and SEO


Five New Future Trends That Marketers Need to Know about Content Marketing and SEO

Content marketing and SEO are the main focus of marketers today. Along with adapting to these new marketing strategies it has become important for the marketers to stay up to date with the new trends that keep popping up in this field. Technology is such that it keeps changing almost every day. This makes it difficult to keep up with the trend in different fields of marketing. However, if you do not keep up it can result in lesser return on investment that can have a negative impact on your company�s image as well as profit.

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Content marketing is more than just the production of content you also have to focus on the performance of that content. In order to stay on top of the content marketing game, you have to adapt to the newest trends and adopt these five trends before you fall back on your marketing strategies.

Merging of SEO and Content
In order to win the marketing race tomorrow, you need to combine the best SEO practices along with content marketing. Content optimization can help your customers discover as well as consume your content with the help of organic searches that can help to drive 51% of the traffic on your website. Three tips that you have to remember to adopt this trend is that you should invest in good SEO before you launch your content as you will be able to get better results. Consider creating microcontent as opposed to longer content that needs more investment. Lastly, you have to make sure that you let your data drive your work and invest more time in efforts that can produce better results.

Create Successful and Engaging Content
Content that do not engage the audience do not do very well on search engines. Studies show that only one out of five B2B brands have the ability to produce content that their audience can relate to and engage with. These statistics get better when dealing with B2C content. To make content that is more engaging you have to focus on getting to know your customer and create intelligent content that your customers can relate to, it is also important to create headlines that can attract engagement and deliver on the promise that your headline holds.

Mobile and Local Searches
Nearly one-third of all searches that are carried out on a daily basis is related to location, if your content does not match with local intent then your potential customer may not be able to find it easily. In order to keep up with this trend, you have to optimize your content for speed, location, and mobile devices. Along with that you also have to meet the customers� demands for hot topics and different types of formats in order to keep up with the potential customers.

Voice Searches
This can be the next big thing in search as by the year 2020 almost 50% of all technology will be voice activated. However, most companies do not pay much attention to optimizing their content for voice searches. In order to keep up with this trend, you should align your content with the interest and intent of the customer. You also have to keep your brand visible with the help of content that is able to answer questions.

Machine learning and AI
The world is moving towards a world that is past mobiles. There are chatbots and online personal assistants that are changing the face of search as we had previously known it. AI can help to know your customer and provide the customer with the best content journey experience.

QR Code and Digital Marketing

Business can grow by increasing their exposure and visibility in the daily life of a customer. Big companies pay millions of dollars to create brands and advertisements that appeal to the masses. The objective of these ads are to become a part of your social life. You think of running, and the next thought is of the advertisement saw on a website or a billboard about the running shoes. Digital marketing has enabled these companies to sell their products to people though increased exposure.

A QR code is another channel through which a company can increase their digital presence.

Digital agency in Singapore suggests businesses include a QR code in their business cards to maximise the company visibility.

What are QR Codes?

A QR code is a scannable code similar to the barcodes, but which can be scanned using a smartphone. It is relatively easier to create and customise. Companies and products have QR codes on them to help them reduce paper wastage. Any additional information can be obtained by scanning a code pertaining the product information. QR codes have other applications as well, they can be used to store information like a website url, a contact number, bank details, wifi network settings, email addresses. These codes are customisable which enables the businesses to include their company logo in the required company colours.

QR Code in Digital Marketing.

QR codes work in the same way as advertisements on a website. You scan them and they will give you information pertaining to the advertisements. QR code helps a customer to connect to the digital market by scanning the code on an advertisement or a billboard. OR codes are easy to make and there are a number of generators available in the market which customises these codes with the information you want to store in them. And in this age of smartphones it has become increasingly easy for customers to scan a code on the go and link to the relevant website. Advertising QR codes on billboards and calendars at high exposure places will help the company target a greater number of audience.

Digital marketing in a City like Singapore is essential to tap into the niche customer market in the area. Digital agency in Singapore advices businesses to advertise their QR codes along with their billboard advertisements. This will be an ideal method to promote their businesses further.

Three Sure Shot Ways to Build Your Wealth

Whether you are planning to launch your own business, taking a trip outside your hometown or purchasing a new house, you can only achieve it when you have enough cash with you. You many have always dreamt of devoting more time with your family members but you can only have the desired free time when you have adequate financial security so that you need not spend your precious hours sweating it out.

If you have always made your financial resolutions, you can one of these easy ways to build your wealth so that you have a proper financial back up during your rainy days.

1. Seal the discovered leaks

Take a note of your annual as well as monthly recurring expenses; there may be many. Some of them would be expenses related to your health club membership, Internet, cable TV, phone bills, bank fees, car insurance, annual fee for credit cards insurance for your home etc. Your next step should be to find out which of these expenses you do not use much. For instance you may have taken an Internet connection with 12 GB download facility whereas your consumption rate is not more than 7 GB every month. In this case, you can opt for a cheaper download plan and thus save more money.

2. Find a budget that you can stick to

You should try to stick to your budget by keeping it simple. Your contribution to retirement fund is already deducted from your salary in all probability. You should stick to a particular figure as far as your groceries, utilities, transportation and house loan is concerned. They should not exceed over 50 percent of your net salary. At least extract 20 percent of that amount for savings and debt allocations. This is the money to meet your financial goal. Whatever money is left with you that should not be higher than 30 percent of your monthly pay should be divided by 4.33 to arrive at your weekly allowance. This is the money you should pay for expenses like entertainment, dining out, shopping and other miscellaneous expenses.

3. Earn extra money

If you have debts, try to come out of it by making more money. To do this, you can have a plan for requesting for a pay hike, if you are in a regular job. If you are a freelancer, you can ask your clients to increase your rates or take up a side job for contributing your extra income towards repayment of debts.

How to Retain Customer Loyalty through Relationship Marketing

Marketing in order to retain customers and boost customer satisfaction is known as relationship marketing. The focus here is diverted from money gain through sale transaction. The approach that sets relationship marketing apart from other marketing genres is the recognition of importance of sustaining long term customer relationship by extending interaction beyond promotional sales messages or advertising. With evolution in technology, the interactive platforms have extended to social media and telephonic interaction through mobile networks. Ways of retaining customer loyalty through relationship marketing is by:

  • Setting up customer relationship on day one: in business approach involving generation of leads, the primary task is to effectively handle the customer. This decides the foundation of the relationship: if the relationship sustains or falls apart. If interaction is face-to-face, the importance of good relationship through interaction escalates. The right approach here is by addressing the needs of the customer and tending to it in a way beneficial to both parties. It is also helpful to ask the customer about their needs and expectations.
  • Customer Feedback: Interact with customers to maintain and improve business and service quality. Facebook marketing is an effective approach for this strategy.
  • Equality: treat all customers, regardless of the revenue generated through them, equally. If the customer feels that there is preference there are high chances of losing a good lead. Through the first interaction there is no certain way to determine the course of the relationship. That can only be ascertained by time and you can then decide if the relationship needs more investment or less.
  • Put the customer at ease: when the customer is at ease then the interaction is unrestricted. Instead of sending out generic mass emails, make a personal phone call to show interest. Adopting a separate web site to maintain contact with regular customers is also beneficial.
  • To conquer, divide: organize the potential of each customer in a way that will make follow up easy. Grade every potential customer according to the RFM (recency, frequency, monetary value) and share-of-wallet. Develop marketing strategies according to the groups created to specifically target the same.
  • Begin at the beginning: do not attempt to start the relationship after the customer has been introduced. In order to maintain the old customers as the new ones enter, relationship must be started at the beginning.
  • Customize to personalize: isn’t it a god feeling when your preferences are known and you are treated accordingly? Extend the same approach to each customer. Put in some effort to know what they like and counsel them accordingly.