QR Code and Digital Marketing

Business can grow by increasing their exposure and visibility in the daily life of a customer. Big companies pay millions of dollars to create brands and advertisements that appeal to the masses. The objective of these ads are to become a part of your social life. You think of running, and the next thought is of the advertisement saw on a website or a billboard about the running shoes. Digital marketing has enabled these companies to sell their products to people though increased exposure.

A QR code is another channel through which a company can increase their digital presence.

Digital agency in Singapore suggests businesses include a QR code in their business cards to maximise the company visibility.

What are QR Codes?

A QR code is a scannable code similar to the barcodes, but which can be scanned using a smartphone. It is relatively easier to create and customise. Companies and products have QR codes on them to help them reduce paper wastage. Any additional information can be obtained by scanning a code pertaining the product information. QR codes have other applications as well, they can be used to store information like a website url, a contact number, bank details, wifi network settings, email addresses. These codes are customisable which enables the businesses to include their company logo in the required company colours.

QR Code in Digital Marketing.

QR codes work in the same way as advertisements on a website. You scan them and they will give you information pertaining to the advertisements. QR code helps a customer to connect to the digital market by scanning the code on an advertisement or a billboard. OR codes are easy to make and there are a number of generators available in the market which customises these codes with the information you want to store in them. And in this age of smartphones it has become increasingly easy for customers to scan a code on the go and link to the relevant website. Advertising QR codes on billboards and calendars at high exposure places will help the company target a greater number of audience.

Digital marketing in a City like Singapore is essential to tap into the niche customer market in the area. Digital agency in Singapore advices businesses to advertise their QR codes along with their billboard advertisements. This will be an ideal method to promote their businesses further.